After giving an insight on what personal branding is in my previous post. There is the need to ask the question “why?”

Why Would I (You) Want a Personal Brand?

Personal branding is used to distinguish yourself from other people because it reflects your person in terms of behavior, spoken and unspoken words, conduct, and attitudes. It is imperative to know that if done well, it can be combined with your career, business, studies and so on in ways corporates and individuals can possibly see you at your best.

Your personal brand is the image that people see of you. It can be a combination of how they look at you in real life, how the media portrays you, and the impression that people gain from the information about you available online and offline.

Your personal brand can be vital to you. It is how you present yourself to current and potential clients, or people both online and offline. It gives you the opportunity to ensure that people see you in the way you want them to, instead of in some arbitrary, possibly detrimental, way.

It gives you the opportunity to highlight your strengths and your passions. It helps people believe they know you better, and people have much higher trust in those they feel they know; even people they have never met personally.

This is particularly evident at expected/unexpected time. In this case, with or without your knowledge, some seek out views or information on issues important to them concerning you, some have less interest in you, some only want to know what your name says about you. It comes as no surprise that people with strong personal brand people succeed professionally, business wise and so on regardless of people’s views or beliefs while people with no or little personal brand fail.

Regardless of your what people search/seek about you, once you have built a strong personal brand, it will surely help to encourage many people to associate with you.

You can either ignore your personal brand, and let it develop organically, possibly chaotically, beyond your control, or you can help massage your personal brand by being delibrate and intentional to depict you as the person you want to be.

It is up to you!!!!

Have a great week!